Goldwell/KPSS International Hair Show

International Event

To create an opening production for an international event that would communicate the essence of the company’s new product line as well as have impact in a cavernous performance area and large audience.


ESP’s creative team created a visually stimulating performance that captured the essence of the product line in show design including music selection, choreography and costumes as well as “wowing” a discerning audience.

ESP’s choreographers and entertainers overcame the challenges of impact in a large performance area by utilizing aerial acts such as drummers and cube performers to solve the height situation and created choreography and staging patterns to cover the large stage area.

Logistical rigging challenges were solved by extensive communication between ESP’s technical director and client’s production company to ease the on-site install.

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